Introducing Rare.Monitor - Empowering Informed Decision-Making in the Healthcare Industry

August 2023 / UK

Introducing Rare.Monitor - Empowering Informed Decision-Making in the Healthcare Industry

We are delighted to announce the launch of Rare.Monitor, an advanced service brought to you by Rare..

Rare.Monitor is the data platform that consolidates information from across the UK private healthcare system, currently covering over 69,000 providers including clinics, dentists, hospitals, GPs, and pharmacies. The platform exists because the UK private healthcare market is larger and more fragmented than any single source describes, and the manufacturers and operators competing in it have been working with partial pictures.

What the platform does

Four functional areas, each of which addresses a recurring question we hear from commercial teams across pharmaceutical, medical device, and consumer healthcare companies:

  • Financial data analysis. Comprehensive turnover, headcount, and operational scale data on UK private healthcare providers, used to map market structure and identify expansion targets.

  • Turnover and advertising spend insights. Visibility on competitor growth investment, used both to anticipate competitor moves and to benchmark internal spend on PPC, SEO, and brand marketing.

  • Treatment offerings and pricing. Treatment-level data on what providers offer and at what price, used to identify gaps in the market and price-position new launches.

  • Performance metrics benchmarking. Operational and commercial benchmarks against industry standards, used to identify best practice and underperformance against peers.

Why now

UK private healthcare has been growing structurally for several years, driven by NHS access pressure and consumer behaviour change. The market is projected to keep growing through this decade. Commercial decisions in that environment, where to expand, what to launch, where to acquire, who to recruit, depend on data that has historically not existed in a single, structured place. Rare.Monitor is the answer to that.

Who uses it

The platform is used by pharmaceutical commercial teams planning launch and lifecycle, medical device manufacturers planning channel and field force, private equity teams running diligence and post-deal performance tracking, and operators running competitive intelligence and territory planning. Each use case takes a different cut of the underlying dataset.

Getting started

Rare.Monitor is available by subscription, with the depth of access scaled to organisational use case. Demonstration is the fastest way to understand whether the platform fits a specific commercial question. Visit the Rare.Monitor product page to request one.

The healthcare industry is going through structural change at every layer, from regulation to consumer behaviour to provider economics. Operating commercially in that environment without high-resolution data is increasingly expensive. Rare.Monitor is built so that data is no longer the constraint.

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